Abi Cooke

After a fair few years in the world of marketing, digital, and big-name banks (we won’t say how many… she told us not to 😉), Abi brings a wealth of experience and an infectious energy to Squirrel. 

Her career has zig-zagged across London and New Zealand, working with brands like UBS, ASB, ANZ, Westpac, Generate and Fisher Funds through agencies such as Affinity ID, Colenso and Krunch. With postgraduate qualifications in both Business and Marketing, she’s as sharp as she is strategic — and she’s got the creds to prove it.

But Abi’s proudest accomplishment are her two kids, Josh and Siena. After hours, Abi’s often at the gym, planning her next trip, checking out new food spots, or hanging out with her favourite people.

She also makes a legendary tiramisu (we can’t wait to try it!), and on Tuesday nights you’ll find her at the driving range, steadily working on her swing.